About Us

About Panfish Slayers

Panfish Slayers is a Michigan-based fishing company built around one core belief: panfish gear should be effective, durable, and affordable—without unnecessary hype or inflated price tags.

The brand was created to focus on panfish first. Every product is designed with real-world fishing in mind, whether it’s for ice season or open water, and every design is tested before it ever reaches anglers. The goal is simple—build gear that performs consistently and holds up to hard use, season after season.

Every product is developed with strict performance standards and refined through real-world testing. From material selection to final execution, each bait and jig is built to meet the expectations of anglers who demand consistency, durability, and results on the water. Most of our soft plastics are made from EFP (Elite Flex Plastic) for increased stretch and longer bait life, and jigs and gear are built to deliver clean presentation and reliable results across a wide range of fisheries.

Panfish Slayers builds gear for anglers nationwide who take panfishing seriously and expect equipment that works when it matters.

We fish it. We test it. We stand behind it.

Make fishing affordable again. Slay all day.

Adam

Founder | Product Design & Testing
Leads product development, materials, and on-the-water testing to ensure every product meets Panfish Slayers performance standards.

Matt

Media & Marketing
Oversees brand media, content, and marketing efforts, connecting Panfish Slayers with anglers nationwide.

Nate

Sales & Product Testing
Works directly with dealers and anglers while providing real-world feedback through product testing.